It all started with a phrase:

Vice Versa

And just like its meaning-we believed it was time to turn things around

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So, we challenged ourselves

  • Why does a smoking experience always have to be like this, when it could be like that?
  • Why always nicotine & tobacco? When with some passion and persistence we can craft a way to make hemp actually taste good...
  • What if, instead of smoking our usual vice, we tried Versa?

We also believe in truth

The truth is if you are looking for a safer alternative to cigarettes, you have come to the wrong place. Smoking is bad for you. This is just as true for hemp as it is for tobacco. If you want to quit smoking, you should do just that: Quit.

The truth is the science behind CBG, CBD, and other cannabinoids is only just emerging. There are many companies making claims about cannabinoids without true scientific proof. That’s not Versa. Our only claim is that we believe you’ll find Versa Hemp to be a satisfying alternative to tobacco.

The truth is hemp and marijuana are not the same. Thankfully, the U.S. federal government has recognized this fact, provided that hemp has less than 0.3% THC. At Versa, we use independent, certified lab tests to ensure our products are far below the federal THC limits.

hemp smoking

<0.3% thc


Zero Tobacco


Zero Nicotine

Tobacco Just Met Its Match