It all started with a phrase:

Vice Versa

And just like its meaning-we believed it was time to turn things around

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So, we challenged ourselves

  • Why do our favorite rituals always have to include nicotine & tobacco?
  • With some passion and persistence, couldn’t we craft a satisfying experience using hemp?
  • What if, instead of our usual vice, we tried Versa?

We also believe in truth

The truth is the science behind CBG, CBD, and other cannabinoids is only just emerging.

There are many companies making claims about cannabinoids without true scientific proof. That’s not Versa. Our only claim is that we believe you’ll find Versa Hemp to be a satisfying alternative to tobacco.

The truth is hemp and marijuana are not the same.

Thankfully, the U.S. federal government has recognized this fact, provided that hemp has less than 0.3% THC. At Versa, we use independent, certified lab tests to ensure our products are far below the federal THC limits.

The truth is Versa doesn’t contain nicotine, but that doesn’t make it a safe alternative to cigarettes.

Smoking is bad for you. This is just as true for hemp as it is for tobacco. If you want to quit smoking, you should do just that: Quit.

hemp smoking

<0.3% thc


Zero Tobacco


Zero Nicotine

Tobacco Just Met Its Match